Our new logo: a synthesis of elegant simplicity

A new logo is released for PrismArch project, reflecting its core functionality and aspiration: to create a VR-aided design environment for the AEC industry that will enhance the collaborative capabilities across its main disciplines, namely architecture, structural engineering and MEP.

Best-designed, most elegant systems are simple and advanced; PrismArch puts in a great amount of effort to make the current complex AEC multiverse accessible and simple for all involved parties. Our new logo depicts this “prismatic” decomposition of AEC projects PrismArch is emerging, allowing each professional through the overall workflow to perceive and understand how their decisions affect the other AEC disciplines and consequently the project in total.